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The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers

Management & Marketing
Volume 14 (2019): Issue 1 (March 2019)
By:
Open Access
|Apr 2019
DOI: https://doi.org/10.2478/mmcks-2019-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 31 - 47
Published on: Apr 18, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Made in Italy,
willingness to pay,
consumer behaviour,
country of origin,
quality,
innovation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Lucio Cappelli, Fabrizio D’ascenzo, Roberto Ruggieri, Francesca Rossetti, Alessandra Scalingi, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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