The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers

Management & Marketing

Volume 14 (2019): Issue 1 (March 2019)

By:

Lucio Cappelli, Fabrizio D’ascenzo, Roberto Ruggieri, Francesca Rossetti and Alessandra Scalingi

Open Access

|Apr 2019

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DOI: https://doi.org/10.2478/mmcks-2019-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 31 - 47

Published on: Apr 18, 2019

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

willingness to pay,

consumer behaviour,

country of origin,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2019 Lucio Cappelli, Fabrizio D’ascenzo, Roberto Ruggieri, Francesca Rossetti, Alessandra Scalingi, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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