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The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers Cover

The attitude of consumers towards “Made in Italy” products. An empirical analysis among Italian customers

Management & Marketing
Volume 14 (2019): Issue 1 (March 2019)
By: Lucio Cappelli,  Fabrizio D’ascenzo,  Roberto Ruggieri,  Francesca Rossetti and  Alessandra Scalingi  
Open Access
|Apr 2019

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DOI: https://doi.org/10.2478/mmcks-2019-0003 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 31 - 47
Published on: Apr 18, 2019
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Made in Italy,
willingness to pay,
consumer behaviour,
country of origin,
quality,
innovation
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Lucio Cappelli, Fabrizio D’ascenzo, Roberto Ruggieri, Francesca Rossetti, Alessandra Scalingi, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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