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Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context Cover

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context

Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
By: Jiří Bejtkovský  
Open Access
|Oct 2018
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DOI: https://doi.org/10.2478/mmcks-2018-0028 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1133 - 1149
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Czech Republic,
employer branding,
generation Y,
internal and external branding,
marketing,
students,
the Two-sample t-Test for equal means
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Jiří Bejtkovský, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 3 (September 2018)
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