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Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach Cover

Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

Management & Marketing
Volume 13 (2018): Issue 3 (September 2018)
By: Michael Adu Kwarteng,  Michal Pilík and  Eva Juřičková  
Open Access
|Oct 2018

Authors

Michael Adu Kwarteng

kwarteng@utb.cz

Tomas Bata University in Zlín, Zlín

Michal Pilík

pilik@utb.cz

Tomas Bata University in Zlín, Zlín

Eva Juřičková

jurickova@utb.cz

Tomas Bata University in Zlín, Zlín
DOI: https://doi.org/10.2478/mmcks-2018-0022 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 1051 - 1063
Published on: Oct 29, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
used electronic goods,
refurbished goods,
consumers,
Czech Republic,
preference modelling,
conjoint analysis
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Michael Adu Kwarteng, Michal Pilík, Eva Juřičková, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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