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Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace Cover

Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace

Management & Marketing
Volume 13 (2018): Issue 2 (June 2018)
By: Stere Stamule  
Open Access
|Jul 2018
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DOI: https://doi.org/10.2478/mmcks-2018-0019 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 996 - 1013
Published on: Jul 4, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer behaviour,
consumer attitudes,
local products,
ethnocentrism,
CETSCALE
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Stere Stamule, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 2 (June 2018)
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