Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace Cover

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Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace

Management & Marketing

Volume 13 (2018): Issue 2 (June 2018)

By: Stere Stamule

Open Access

|Jul 2018

Authors

Stere Stamule

stere.stamule@mk.ase.ro

The Bucharest University of Economic Studies, Bucharest, Romania

DOI: https://doi.org/10.2478/mmcks-2018-0019 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 996 - 1013

Published on: Jul 4, 2018

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

consumer behaviour,

consumer attitudes,

local products,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2018 Stere Stamule, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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