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Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace Cover

Trends in ethnocentrism of Romanian consumers and their attitudes towards the marketplace

Management & Marketing
Volume 13 (2018): Issue 2 (June 2018)
By:   
Open Access
|Jul 2018
Authors

Authors

Stere Stamule

stere.stamule@mk.ase.ro

The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.2478/mmcks-2018-0019 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 996 - 1013
Published on: Jul 4, 2018
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
consumer behaviour,
consumer attitudes,
local products,
ethnocentrism,
CETSCALE
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Marketing, sales, customer relations,
Business and economics,
Business management,
Entrepreneurship,
Business and economics,
Business management,
Business development, change management, cooperation

© 2018 Stere Stamule, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 13 (2018): Issue 2 (June 2018)
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