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It’s Not the AI, It’s Us: Individual Concerns and the Challenge of AI Adoption in Organizations Cover

It’s Not the AI, It’s Us: Individual Concerns and the Challenge of AI Adoption in Organizations

Marketing of Scientific and Research Organizations
Volume 56 (2025): Issue 2 (June 2025)
By: Tingting He  
Open Access
|Dec 2025
Authors

Authors

Tingting He

the@govst.edu

Division of Management, Marketing and Entrepreneurship, College of Business, Governors State University, University Park, United States
DOI: https://doi.org/10.2478/minib-2025-0009 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 65 - 85
Submitted on: Sep 12, 2025
Accepted on: Oct 24, 2025
Published on: Dec 29, 2025
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Artificial intelligence,
generative AI,
worries and concerns,
technology acceptance,
attitudinal clusters
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2025 Tingting He, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 56 (2025): Issue 2 (June 2025)
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