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Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland Cover

Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland

Marketing of Scientific and Research Organizations
Volume 55 (2025): Issue 1 (March 2025)
By: Dariusz Strzębicki  
Open Access
|Mar 2025

Authors

Dariusz Strzębicki

dariusz_strzebicki@sggw.edu.pl

Institute of Economics and Finance, Warsaw University of Life Sciences, Warsaw, Poland
DOI: https://doi.org/10.2478/minib-2025-0004 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 56 - 68
Submitted on: Jan 23, 2025
|
Accepted on: Mar 10, 2025
|
Published on: Mar 28, 2025
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
online marketing,
social media marketing,
travel agencies,
post comments
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2025 Dariusz Strzębicki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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