Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland

Marketing of Scientific and Research Organizations

Volume 55 (2025): Issue 1 (March 2025)

By: Dariusz Strzębicki

Open Access

|Mar 2025

Authors

Dariusz Strzębicki

dariusz_strzebicki@sggw.edu.pl

Institute of Economics and Finance, Warsaw University of Life Sciences, Warsaw, Poland

DOI: https://doi.org/10.2478/minib-2025-0004 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 56 - 68

Submitted on: Jan 23, 2025

Accepted on: Mar 10, 2025

Published on: Mar 28, 2025

Published by: Institute of Aviation

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

online marketing,

social media marketing,

travel agencies,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2025 Dariusz Strzębicki, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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