Figure 1.
Groups of consumers by willingness to recommend services and Net Promoter Score by age range_
| Groups of consumers | General | Age | ||||
|---|---|---|---|---|---|---|
| up to 30 | 31–40 | 41–50 | 51–60 | 61+ | ||
| Promoters | 82.3% | 84.0% | 82.2% | 84.7% | 75.5% | 79.0% |
| Passives | 12.5% | 10.7% | 14.8% | 9.2% | 16.7% | 10.6% |
| Detractors | 5.2% | 5.3% | 3.0% | 6.1% | 7.8% | 10.4% |
| Net Promoter Score | 77.1% | 78.7% | 79.2% | 78.6% | 67.7% | 68.6% |
The most popular innovative services of aesthetic medicine (from doctors’ point of view)_
| Innovative aesthetic medicine services | Percentage |
|---|---|
| • Hyaluronic acid | 90.0 |
| • Botulinum toxin type A | 80.0 |
| • Laser hair removal | 60.0 |
| • PDO threads | 25.0 |
| • Body contouring | 10.0 |
| • Laser telangiectasia removal | 10.0 |
The most popular innovative aesthetic medicine services (from clients’ point of view)_
| Innovative aesthetic medicine services | Percentage |
|---|---|
| • Botulinum toxin type A injections | 75.0 |
| • Hyaluronic acid injections | 67.0 |
| • Laser hair removal | 37.0 |
| • Lip augmentation | 34.0 |
| • Mesotherapy | 25.0 |
| • Laser telangiectasia removal | 20.0 |
| • Fractional ablative laser eCO2 | 18.0 |
| • Non-invasive lifting using High-Intense Focused Ultrasounds | 17.0 |
| • Dermapen® | 17.0 |
| • Face volumetry | 17.0 |
| • Multipolar radiofrequency in cellulite treatment | 12.0 |
| • Platelet rich plasma | 12.0 |
| • Chemical peel | 12.0 |
| • Carbon peel | 11.0 |
| • Hyperpigmentation laser removal | 10.0 |
| under 10.0% | |
| Laser leg vessel removal, Fractional non-ablative laser, Hydroxyapatite calcium injections, PDO needles, Microneedle radiofrequency, Body contouring using HIFU, Non-invasive eyelids lifting Laser tattoo removal, Hyperhidrosis, Multipolar radiofrequency – face lifting, Criolipolisis, Polylactic Acid injections, Scar removal, Laser stretch marks removal. | |
Development of innovative services of aesthetic medicine_
| Year | Aesthetic medicine treatments |
|---|---|
| 1965 | • Silicon for skin filling |
| 1977 | • Collagen for soft issue filling |
| 1980 | • Liposuction |
| 1983 | • Q-switched ruby laser for tattoo removal |
| 1989 | • Fractional ablative laser for skin resurfacing |
| 1992 | • Ultrasounds with liposuction treatments |
| 1992 | • Botulinum toxin type A for wrinkles and skin line reduction |
| 1996 | • Ruby laser for hair removal |
| 1997 | • Intense Pulsed Light (IPL) for hair removal treatments |
| 1998 | • Hyaluronic acid for soft issue filling |
| 1999 | • Alexandrite laser for vascular and telangiectasia removal |
| 2001 | • Injection lipolysis using phosphatidylcholine |
| 2003 | • Photodynamic therapy |
| 2003 | • Radiofrequency for skin tightening |
| 2004 | • Calcium hydroxyapatite injection for soft tissue filling |
| 2004 | • Sodium deoxycholate uses in lipolysis |
| 2004 | • Non-ablative lasers |
| 2009 | • Cryoliposis |
| 2010 | • Platelet-rich plasma for skin rejuvenation |
| 2012 | • Radiofrequency and pulsed electromagnetic field in one device |
| 2018 | • Body contouring and urinary incontinence treatments using High-Intensity Focused Electromagnetic Field (HIFEM) |
Classification of the aesthetic medicine treatments_
| Services area | Types of services |
|---|---|
| Skin treatments | botulinum toxin type A, biostimulation and biorestruction of the skin microdermabrasion, cryotherapy, chemical peels, micro needling radiofrequency, IPL, laser vascular removal, sclerotherapy, laser hair removal, hyperpigmentation removal, mesotherapy, cellulite treatments, scar removal |
| Body and face contouring | lip augmentation, face volumetry, nose injections, non-invasive breast augmentation, lipotransfer, body contouring based on High-Intensity Focused Ultrasounds, low energy laser, laser hair removal, fractional laser, and non-ablative laser. |