Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR)

Scale: 1 – “Strongly Disagree” … 7 – “Strongly Agree”)	Mean	Standard deviation	Correlations
Scale: 1 – “Strongly Disagree” … 7 – “Strongly Agree”)	Mean	Standard deviation	Gender [η]	Income [ρ]	Statism-Liberalism [ρ]
T1. Companies should not only focus on maximizing profits but also consider the impact of their activities on societal issues.	5.89	1.291	0.245	-0.020	-0.131
T2. Corporate social responsibility brings tangible and significant benefits to society.	5.52	1.225	0.143	0.104	-0.059
T3. Modern consumers are inclined to prefer products from socially responsible companies in their purchasing decisions.	5.33	1.290	0.283	-0.021	-0.089
T4. Corporate social responsibility is more of a strategy to boost sales and profits rather than a genuine concern for social welfare.	4.12	1.530	0.187	-0.112	0.027
T5. Companies engaged in corporate social responsibility activities are more trustworthy than other companies.	5.03	1.470	0.327	-0.082	0.144
T6. Companies that engage in corporate social responsibility activities effectively stand out from their competitors.	5.00	1.380	0.228	-0.156	0.108
T7. Corporate social responsibility activities benefit the companies that implement them more than they benefit society.	4.29	1.456	0.073	0.006	-0.049
Average value of responses to T1 …, T7*	4.91	0.813	0.355	-0.074	0.023

1* For calculating this index, responses to statements T4 and T7 were reverse-coded.

Table 2.

The Impact of Actions in Various CSR Areas on Building Respondents’ Trust in a Company.

CSR Areas* (Scale: 1 “Does not increase my trust in the company at all” … 7 “Significantly increases my trust in the company”)	Mean	Standard deviation	Correlations
	Mean	Standard deviation	Gender [η]	Income [ρ]	Statism-Liberalism [ρ]
Z1. Actions aimed at protecting the natural environment, conserving resources, and combating climate change	5.46	1.464	0.372	0.125	-0.001
Z2. Ethical practices in general business activities – complying with laws and avoiding partners/markets where human rights are violated or socially harmful practices are employed	5.82	1.559	0.006	-0.760	0.056
Z3. Involvement in supporting local communities	5.47	1.358	0.153	-0.090	0.072
Z4. Involvement in philanthropic and charitable activities	5.37	1.606	0.345	0.004	-0.094
Z5. Actions aimed at fair treatment of employees	6.12	1.327	0.234	0.120	-0.111
Z6. Relationships with customers based on honesty and transparency	6.06	1.285	0.002	0.066	0.038
Average value of responses Z1…Z6	5.71	1.048	0.255	-0.036	0.055

1* The categories presented in the table are a summary and do not reflect the full wording of the questions presented in the questionnaire (which also included examples of activities in each CSR area).

Table 3.

Respondents’ Willingness to Support Company Actions in Various CSR Areas.

CSR Areas* (Scale: 1 “Not at all likely” … 7 “Very likely”)	Mean	Standard deviation	Correlations
	Mean	Standard deviation	Gender [η]	Income [ρ]	Statism-Liberalism [ρ]
W1. Actions aimed at protecting the natural environment, conserving resources, and combating climate change	5.47	1.508	0.336	-0.029	-0.039
W2. Ethical practices in general business activities – complying with laws and avoiding partners/markets where human rights are violated or socially harmful practices are employed	5.09	1.773	0.190	-0.096	0.146
W3. Involvement in supporting local communities	5.16	1.278	0.087	0.188	0.106
W4. Involvement in philanthropic and charitable activities	5.18	1.589	0.272	0.084	-0.071
W5. Actions aimed at fair treatment of employees	5.75	1.324	0.080	0.054	-0.041
W6. Relationships with customers based on honesty and transparency	6.02	1.216	0.026	0.152	0.274
Average value of responses W1…W6	5.44	1.085	0.219	0.025	0.101

1* The categories presented in the tables are a summary and do not reflect the full wording of the questions in the questionnaire (which also included examples of activities in each CSR area).

Table 4.

Respondents’ Willingness to Purchase Products from a Company Engaged in Various CSR Areas at a Higher Price than Competitors Offer.

CSR Areas* (Scale: 1 “Not at all likely” … 7 “Very likely”)	Mean	Standard deviation	Correlations
	Mean	Standard deviation	Gender [η]	Income [ρ ]	Statism-Liberalism [ρ]
K1. Actions aimed at protecting the natural environment, conserving resources, and combating climate change	5.05	1.582	0.444	0.010	-0.039
K2. Ethical practices in general business activities – complying with laws and avoiding partners/markets where human rights are violated or socially harmful practices are employed	4.80	1.643	0.153	-0.054	0.108
K3. Involvement in supporting local communities	4.84	1.447	0.035	0.109	-0.016
K4. Involvement in philanthropic and charitable activities	4.82	1.760	0.320	-0.001	-0.093
K5. Actions aimed at fair treatment of employees	5.05	1.582	0.212	-0.005	-0.072
K6. Relationships with customers based on honesty and transparency	5.46	1.442	0.012	0.028	0.155
Average value of responses K1…K6	5.00	1.268	0.252	0.025	-0.006

1* The categories presented in the tables are a summary and do not reflect the full wording of the questions in the questionnaire (which also included examples of activities in each CSR area).

References

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Articles in this issue

DOI: https://doi.org/10.2478/minib-2024-0017 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English, Polish

Page range: 80 - 97

Submitted on: Dec 17, 2023

Accepted on: Jun 11, 2024

Published on: Sep 17, 2024

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Keywords:

corporate social responsibility,

consumer behavior,

generation Z

JEL:

M14,

M31

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2024 Mirosław Pacut, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 53 (2024): Issue 3 (September 2024)