Table 1.
Addresses of the surveyed websites of online stores with food products
[i] Source: Own research.
Table 2.
Frequency of occurrence of content variables on the ‘About Us’ pages of online stores
| Variable symbol (frequency in numerical terms) (frequency in percentage terms) |
|
Figure 1.
The most common content categories on the ‘About Us’ pages
Source: Own research.
Figure 2.
Content categories with average frequency
Source: Own research.
Figure 3.
Content categories with the lowest frequency.
Source: Own research.