The Role of ‘About Us’ Pages in Online Food Stores

Variables representing thematic categories of content:

PJ(22)(73%*), PN(17)(57%), HS(16)(53%), WD(12)(40%), PU(12)(40%), PG(10)(33%), DZ(10)(33%), KZ(10)(33%), KO(9)(30%), PW(6)(20%), PT(5)(17%), NA(5)(17%), DP(5)(17%), ZB(5)(17%), ED(5)(17%), PC(4)(13%), PR(4)(13%), SK(4)(13%), SW(4)(13%), TS(4)(13%), NC(4)(13%), HU(4)(13%), ZP(4)(13%), SD(3)(10%), DL(3)(10%), ZN(3)(10%), FP(3)(10%), DO(2)(7%), LS(2)(7%), OP(2)(7%), OR(2)(7%), SM(2)(7%), WM(2)(7%), DU(2)(7%), MA(1)(3%), BR(1)(3%), WP(1)(3%), KP(1)(3%)

Variables representing visual formats:

IN(7)(23%), GR(7)(23%), ZZ(7)(23%), FI(2)(7%)