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Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables Cover

Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables

Open Access
|Dec 2023

Figures & Tables

Graph 1.

Number of publications by year for search phrases
Source: Own compilation based on SCOPUS database.
Number of publications by year for search phrases Source: Own compilation based on SCOPUS database.

Figure 1.

Keyword cloud from the searched works
Source: Own compilation based on SCOPUS database.
Keyword cloud from the searched works Source: Own compilation based on SCOPUS database.

Graph 2.

Value of average trust in wearables technology of each type of wearable device in the surveyed group (n = 212)
Source: Empirical research.
Value of average trust in wearables technology of each type of wearable device in the surveyed group (n = 212) Source: Empirical research.

Graph 3.

Impact techno-paranoia on trust in non-invasive technology under the influence of gender (interaction effect) (n = 212)
Source: Empirical research.
Impact techno-paranoia on trust in non-invasive technology under the influence of gender (interaction effect) (n = 212) Source: Empirical research.

Graph 4.

Impact techno-paranoia on trust in invasive technology under the influence of gender (interaction effect) (n = 212).
Source: Empirical research.
Impact techno-paranoia on trust in invasive technology under the influence of gender (interaction effect) (n = 212). Source: Empirical research.

Declared use, willingness to use or not of the three types of wearables technology among respondents (n = 212)

Type of wearables technologyI usedI have not used but am willing to useI have not used and am not willing to use
Non-invasive technologies62.3%29.7%8.0%
Emergent technologies4.7%42.5%52.8%
Invasive technologies0.0%28.8%71.2%

Analysis of determinants of trust in indirect technologies

ModelNon-standardised coefficientsStandardised coefficientstp valueCollinearity statistics
BStandard errorbetaToleranceVIF
(Constant)5.1910.426 12.171<0.001
1Techno-paranoia−0.3870.098−0.334−3.964<0.0010.5971.674
Techno-fear−0.0290.122−0.020−0.2380.8120.5841.713
NPI0.0630.0940.0440.6650.5070.9491.054
R = 0.342
R2 = 0.117

Results of EFA (PCA method) and Cronbach’s a reliability analyses for the confidence constructs for each type of wearables technology

CoefficientTrust in wearables (subgroup of non-invasive technologies)Trust in wearables (indirect technology subgroup)Trust in wearables (subgroup of invasive technologies)
KMO0.7510.7650.776
% of explained variance85.5688.2993.81
Cronbach’s a0.8940.9340.967

Analysis of determinants of trust in non-invasive technology

ModelNon-standardised coefficientsStandardised coefficientstp valueCollinearity statistics
BStandard errorbetaToleranceVIF
(Constant)6.4680.361 17.903<0.001
1Techno-paranoia−0.1730.083−0.170−2.0910.0380.5971.674
Techno-fear−0.3820.104−0.303−3.682<0.0010.5841.713
NPI0.1260.0800.1021.5790.1160.9491.054
R = 0.421
R2 = 0.177

Analysis of determinants of confidence in invasive technologies

ModelNon-standardised coefficientsStandardised coefficientstp valueCollinearity statistics
BStandard errorbetaToleranceVIF
(Constant) 4.2530.496 8.582<0.001
1Techno-paranoia−0.3930.113−0.294–3.465<0.0010.5971.674
Techno-fear−0.0770.142−0.047−0.5430.5880.5841.713
NPI0.1720.1100.1061.5710.1180.9491.054
R = 0.324
R2 = 0.105

Declared familiarity with the concept of wearable devices and the different types/types of these devices among the surveyed group (n = 212)

FeaturePercentage of declared knowledge
Wearables devices91.5%
Smart watch97.6%
Smart band76.0%
Smart jewellery (e.g. ring, bracelet, earring/needleless ear clip, cuff/tie pin)26.4%
Smart glasses56.7%
Smart clothing24.0%
Smart contact lenses10.1%
Smart earrings (pierced into the skin)8.2%
Smart measurement sensors (e.g. glucose sensor) that are placed in the body, while protruding from it43.8%
Smart tattoo11.5%
Smart implants/chips implanted under the skin (placed completely under the skin)45.7%
DOI: https://doi.org/10.2478/minib-2023-0021 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 21 - 42
Submitted on: Mar 22, 2023
Accepted on: Oct 16, 2023
Published on: Dec 19, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2023 Bogdan Gregor, Emilian Gwiaździński, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.