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Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences Cover

Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences

Marketing of Scientific and Research Organizations
Volume 48 (2023): Issue 2 (June 2023)
By:
Open Access
|Jun 2023
DOI: https://doi.org/10.2478/minib-2023-0012 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 111 - 133
Submitted on: Apr 2, 2023
Accepted on: May 31, 2023
Published on: Jun 30, 2023
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 times per year
Keywords:
bibliometric analysis,
citation analysis,
co-citation analysis,
electronic word of mouth,
whisper marketing,
word of mouth
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Krzysztof Błoński, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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