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Reception of the Marketing Communication Function in the Light of Enterprise Research Cover

Reception of the Marketing Communication Function in the Light of Enterprise Research

Marketing of Scientific and Research Organizations
Volume 46 (2022): Issue 4 (December 2022)
By: Jan W. Wiktor  
Open Access
|Feb 2023

Authors

Jan W. Wiktor

wiktorjw@uek.krakow.pl

Department of Marketing, Cracow University of Economics, Cracow, Poland
DOI: https://doi.org/10.2478/minib-2022-0022 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 75 - 92
Published on: Feb 15, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communication,
function,
advertising
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Jan W. Wiktor, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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