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The use of content marketing on the websites of dairy companies Cover

The use of content marketing on the websites of dairy companies

Marketing of Scientific and Research Organizations
Volume 46 (2022): Issue 4 (December 2022)
By: Dariusz Strzębicki  
Open Access
|Feb 2023

Authors

Dariusz Strzębicki

dariusz_strzebicki@sggw.edu.pl

Instytut Ekonomii i Finansów, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie, Warsaw, Poland
DOI: https://doi.org/10.2478/minib-2022-0020 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 43 - 58
Published on: Feb 15, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
content marketing,
online marketing,
food industry,
dairy cooperatives
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Dariusz Strzębicki, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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