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Omnichannel environment — phenomena, processes and the directions of change Cover

Omnichannel environment — phenomena, processes and the directions of change

Marketing of Scientific and Research Organizations
Volume 46 (2022): Issue 4 (December 2022)
By: Gregor Bogdan and  Beata Gotwald  
Open Access
|Feb 2023

Authors

Gregor Bogdan

Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu

Beata Gotwald

beata.gotwald@uni.lodz.pl

Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu
DOI: https://doi.org/10.2478/minib-2022-0019 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 17 - 42
Published on: Feb 15, 2023
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer behaviour,
omnichannel,
new marketing trends,
COVID-19
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2023 Gregor Bogdan, Beata Gotwald, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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