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How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets Cover

How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets

Marketing of Scientific and Research Organizations
Volume 45 (2022): Issue 3 (October 2022)
By: Ireneusz P. Rutkowski  
Open Access
|Nov 2022
Authors

Authors

Ireneusz P. Rutkowski

Ireneusz.Rutkowski@ue.poznan.pl

Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and Business, Poznań, Poland
DOI: https://doi.org/10.2478/minib-2022-0014 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 27 - 44
Published on: Nov 10, 2022
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
new product success rates,
new product strategy,
marketing strategy,
competitive new products and markets
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2022 Ireneusz P. Rutkowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 45 (2022): Issue 3 (October 2022)
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