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The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach Cover

The Importance of Emotions in Consumer Purchase Decisions — A Neuromarketing Approach

Marketing of Scientific and Research Organizations
Volume 44 (2022): Issue 2 (June 2022)
By: Mirosława Pluta-Olearnik and  Patrycja Szulga  
Open Access
|Jul 2022

Authors

Mirosława Pluta-Olearnik

miroslawa.pluta-olearnik@ue.wroc.pl

Department of Marketing, Wroclaw University of Economics and Business, Wrocław, Poland

Patrycja Szulga

Wroclaw University of Economics and Business, Wrocław, Poland
DOI: https://doi.org/10.2478/minib-2022-0010 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 87 - 104
Published on: Jul 23, 2022
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing,
neuromarketing,
purchasing behaviour,
consumer emotions,
marketing research
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2022 Mirosława Pluta-Olearnik, Patrycja Szulga, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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