Abstract
The study is devoted to the peculiarities of the investment attractiveness of a country in conditions of uncertainty. The article generalises the scientific approaches to the definition of investment attractiveness. The authors summarise the results of the international ranking of countries by the level of investment attractiveness and define the important role of innovation in ensuring a favourable investment climate. The article considers the peculiarities of the formation of investment attractiveness in Ukraine and summarises the priorities for the implementation of an innovation strategy, which will contribute to the possibility of post-crisis recovery. A promising area of further research is the evaluation of the effectiveness of Ukraine’s international partnership for the implementation of joint innovation projects in the direction of Industry 4.0.