Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

Marketing of Scientific and Research Organizations

Volume 41 (2021): Issue 3 (September 2021)

By:

Magda Stachowiak-Krzyżan

Open Access

|Oct 2021

Authors

Magda Stachowiak-Krzyżan

magda.stachowiak-krzyzan@ue.poznan.pl

Poznan University of Economics and Business, Institute of Marketing, Department of Product Marketing al, Poznań, Poland

DOI: https://doi.org/10.2478/minib-2021-0017 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

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Language: English

Page range: 115 - 136

Published on: Oct 22, 2021

Published by: Institute of Aviation

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

consumer behavior,

consumer involvement,

fast-fashion brands,

social networks,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2021 Magda Stachowiak-Krzyżan, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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