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Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland Cover

Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

Marketing of Scientific and Research Organizations
Volume 41 (2021): Issue 3 (September 2021)
By: Magda Stachowiak-Krzyżan  
Open Access
|Oct 2021

Authors

Magda Stachowiak-Krzyżan

magda.stachowiak-krzyzan@ue.poznan.pl

Poznan University of Economics and Business, Institute of Marketing, Department of Product Marketing al, Poznań, Poland
DOI: https://doi.org/10.2478/minib-2021-0017 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 115 - 136
Published on: Oct 22, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
consumer behavior,
consumer involvement,
social media,
fast-fashion brands,
clothing,
social networks,
Generation Z
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Magda Stachowiak-Krzyżan, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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