Have a personal or library account? Click to login

Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland

Open Access
|Oct 2021

Authors

Magda Stachowiak-Krzyżan

ORCID

magda.stachowiak-krzyzan@ue.poznan.pl

Poznan University of Economics and Business, Institute of Marketing, Department of Product Marketing al, Poznań, Poland
DOI: https://doi.org/10.2478/minib-2021-0017 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
Language: English
Page range: 115 - 136
Published on: Oct 22, 2021
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2021 Magda Stachowiak-Krzyżan, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.