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Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group Cover

Image Management with the Use of Virtual Communication in Crisis Situations Based on the Example of the CD Projekt Capital Group

Marketing of Scientific and Research Organizations
Volume 41 (2021): Issue 3 (September 2021)
By: Mateusz Pacierz  
Open Access
|Oct 2021
DOI: https://doi.org/10.2478/minib-2021-0012 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 20
Published on: Oct 22, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
image management,
public relations,
marketing,
crisis
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Mateusz Pacierz, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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