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Packaging as a Purchase Determinanton the Dietary Supplement Market in Poland Cover

Packaging as a Purchase Determinanton the Dietary Supplement Market in Poland

Marketing of Scientific and Research Organizations
Volume 40 (2021): Issue 2 (June 2021)
By: Magdalena Ankiel,  Paulina Majewska and  Maciej Urbaniak  
Open Access
|Jul 2021

Authors

Magdalena Ankiel

magdalena.ankiel@ue.poznan.pl

Poznań University of Economics and Business, Poznań, Poland

Paulina Majewska

paulina.majewska86@gmail.com

Poznań, Poland

Maciej Urbaniak

maciej.urbaniak@uni.lodz.pl

University of Łódź, Łódź
DOI: https://doi.org/10.2478/minib-2021-0007 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 23 - 34
Published on: Jul 20, 2021
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
packaging,
dietary supplements,
purchasing decisions,
purchase determinants
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2021 Magdalena Ankiel, Paulina Majewska, Maciej Urbaniak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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