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The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018) Cover

The Evolution of the Role of Forms of Marketing Communication in Influencing Consumers’ Shopping Behavior (Based on Surveys in 1995–2018)

Marketing of Scientific and Research Organizations
Volume 38 (2020): Issue 4 (December 2020)
By: Krystyna Mazurek-Łopacińska  
Open Access
|Dec 2020

Authors

Krystyna Mazurek-Łopacińska

krystyna.m.lopacinska@gmail.com

Professor The Wroclaw University of Economics and Business, Poland
DOI: https://doi.org/10.2478/minib-2020-0030 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 129 - 149
Published on: Dec 31, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
marketing communication,
consumer,
shopping behavior,
advertising,
social media
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Krystyna Mazurek-Łopacińska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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