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Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums Cover

Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums

Marketing of Scientific and Research Organizations
Volume 37 (2020): Issue 3 (September 2020)
By:   
Open Access
|Oct 2020
Authors

Authors

Katarzyna Śmiałowicz

katarzyna.smialowicz@gmail.com

Poznan University of Economics, Department of Product Marketing, Poznan, Poland
DOI: https://doi.org/10.2478/minib-2020-0021 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 33 - 50
Published on: Oct 8, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Keywords:
museums’ marketing,
online marketing communication,
national galleries,
online advertisements,
social media marketing,
museums’ website usability
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Katarzyna Śmiałowicz, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 37 (2020): Issue 3 (September 2020)
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