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Groups on Facebook as a Marketing Tool Cover

Groups on Facebook as a Marketing Tool

Marketing of Scientific and Research Organizations
Volume 37 (2020): Issue 3 (September 2020)
By: Iwona Lupa-Wójcik  
Open Access
|Oct 2020

Authors

Iwona Lupa-Wójcik

iwona.lupa@wp.pl

Pedagogical University of Krakow, Faculty of Social Sciences, Institute of Law, Administration and Economics, Krakow, Poland
DOI: https://doi.org/10.2478/minib-2020-0020 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 17 - 32
Published on: Oct 8, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Facebook,
Facebook groups,
Facebook marketing,
social media,
social media marketing,
e-marketing,
wedding industry
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Iwona Lupa-Wójcik, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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