Skip to main content

.blurhash-client-img { display: none !important; }

Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications

Marketing of Scientific and Research Organizations

Volume 37 (2020): Issue 3 (September 2020)

By: Anna Jasiulewicz and Zygmunt Waśkowski

Open Access

|Oct 2020

Authors

Anna Jasiulewicz

anna_jasiulewicz@sggw.pl

Warsaw University of Life Sciences WULS, Faculty of Economics, Institute of Management, Warsaw, Poland

Zygmunt Waśkowski

zygmunt.waskowski@ue.poznan.pl

Poznan University of Economics and Business, Marketing Institute, Department of Marketing Strategies, Poznan, Poland

Articles in this issue

DOI: https://doi.org/10.2478/minib-2020-0019 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503

Journal RSS Feed

Language: English

Page range: 1 - 16

Published on: Oct 8, 2020

Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

mobile application,

sports application,

brand promotion,

commercial brand

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Key competences in scholarly research

© 2020 Anna Jasiulewicz, Zygmunt Waśkowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 37 (2020): Issue 3 (September 2020)