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Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications Cover

Possibilities of Brand Promotion Through Lifestyle Mobile Sports Applications

Marketing of Scientific and Research Organizations
Volume 37 (2020): Issue 3 (September 2020)
By: Anna Jasiulewicz and  Zygmunt Waśkowski  
Open Access
|Oct 2020

Authors

Anna Jasiulewicz

anna_jasiulewicz@sggw.pl

Warsaw University of Life Sciences WULS, Faculty of Economics, Institute of Management, Warsaw, Poland

Zygmunt Waśkowski

zygmunt.waskowski@ue.poznan.pl

Poznan University of Economics and Business, Marketing Institute, Department of Marketing Strategies, Poznan, Poland
DOI: https://doi.org/10.2478/minib-2020-0019 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 1 - 16
Published on: Oct 8, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
mobile application,
sports application,
brand promotion,
runner,
commercial brand
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Anna Jasiulewicz, Zygmunt Waśkowski, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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