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Wearable Technology in the Perception of Young Consumers Cover

Wearable Technology in the Perception of Young Consumers

Marketing of Scientific and Research Organizations
Volume 36 (2020): Issue 2 (June 2020)
By:  and    
Open Access
|Jul 2020
Authors

Authors

Bogdan Gregor

km.wz@uni.lodz.pl

University of Lodz, Faculty of Management, Department of Marketing, Łódź, Poland

Emilian Gwiaździński

emilian.gwiazdzinski@uni.lodz.pl

University of Lodz, Faculty of Management, Department of Marketing, Poland
DOI: https://doi.org/10.2478/minib-2020-0017 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 61 - 76
Published on: Jul 9, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
wearables technologies,
digital transformation,
young consumers
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Bogdan Gregor, Emilian Gwiaździński, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 36 (2020): Issue 2 (June 2020)
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