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Informative Value of Packaging as a Determinant of Food Purchase Cover

Informative Value of Packaging as a Determinant of Food Purchase

Marketing of Scientific and Research Organizations
Volume 36 (2020): Issue 2 (June 2020)
By: Magdalena Ankiel and  Mariola Grzybowska-Brzezińska  
Open Access
|Jul 2020

Authors

Magdalena Ankiel

magdalena.ankiel@ue.poznan.pl

Poznań University of Economics and Business, Institute of Marketing, Poznań, Poland

Mariola Grzybowska-Brzezińska

margrzyb@uwm.edu.pl

University of Warmia and Mazury in Olsztyn, Institute of Economics and Finances, Poland
DOI: https://doi.org/10.2478/minib-2020-0015 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 31 - 44
Published on: Jul 9, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
packaging informative value,
food,
purchasing decisions
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Magdalena Ankiel, Mariola Grzybowska-Brzezińska, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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