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Determinants of Building Image and Reputation of University Towards Its Stakeholders Cover

Determinants of Building Image and Reputation of University Towards Its Stakeholders

Marketing of Scientific and Research Organizations
Volume 35 (2020): Issue 1 (March 2020)
By: Krzysztof Gołata and  Bogdan Sojkin  
Open Access
|Apr 2020

Authors

Krzysztof Gołata

krzysztof.golata@ue.poznan.pl

Poznań University of Economics and Business, Department of Economic Publicity and Public Relations, Poland

Bogdan Sojkin

bogdan.sojkin@ue.poznan.pl

Poznań University of Economics and Business, Product Marketing Department, Poland
DOI: https://doi.org/10.2478/minib-2020-0008 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 29 - 56
Published on: Apr 9, 2020
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
image,
reputation,
stakeholders
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2020 Krzysztof Gołata, Bogdan Sojkin, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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