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Social Media as a Source of Information About Universities Among Candidates for Studies

Marketing of Scientific and Research Organizations
Volume 34 (2019): Issue 4 (December 2019)
By:
Open Access
|Dec 2019
DOI: https://doi.org/10.2478/minib-2019-0052 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 65 - 88
Published on: Dec 21, 2019
Published by: Institute of Aviation
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media,
e-marketing,
student candidates,
generation Z,
marketing communication,
scientific institutions
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Magda Stachowiak-Krzyżan, published by Institute of Aviation
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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