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Will the use of Virtual Reality Lead to a Revolution in Marketing Communication? Cover

Will the use of Virtual Reality Lead to a Revolution in Marketing Communication?

Marketing of Scientific and Research Organizations
Volume 33 (2019): Issue 3 (September 2019)
By: Anna Szymczak  
Open Access
|Oct 2019
DOI: https://doi.org/10.2478/minib-2019-0043 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 53 - 69
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
virtual reality,
augmented reality,
3D visualization,
marketing communication
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Anna Szymczak, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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