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E-Marketing Campaign for a University. Case Study Cover

E-Marketing Campaign for a University. Case Study

Marketing of Scientific and Research Organizations
Volume 31 (2019): Issue 1 (March 2019)
By:  and    
Open Access
|Oct 2019
Authors

Authors

Beata Tarczydło

beata.tarczydlo@poczta.fm

AGH University of Science and Technology, Faculty of Management

Joanna Miłoń

joannaprzystal@op.pl

AGH University of Science and Technology, Faculty of Management
DOI: https://doi.org/10.2478/minib-2019-0017 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 151 - 172
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
online marketing,
e-marketing campaign,
university promotion,
private university and its stakeholders,
case study
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Beata Tarczydło, Joanna Miłoń, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 31 (2019): Issue 1 (March 2019)
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