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The use of Social Media by Young Consumers in Purchasing Processes Cover

The use of Social Media by Young Consumers in Purchasing Processes

Marketing of Scientific and Research Organizations
Volume 31 (2019): Issue 1 (March 2019)
By: Magda Stachowiak-Krzyżan  
Open Access
|Oct 2019

Authors

Magda Stachowiak-Krzyżan

magda.stachowiak@ue.poznan.pl

Poznań University of Economics and Business
DOI: https://doi.org/10.2478/minib-2019-0014 | Journal eISSN: 2353-8414 | Journal ISSN: 2353-8503
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Language: English
Page range: 84 - 108
Published on: Oct 7, 2019
Published by: ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media,
consumer behaviour,
young consumers,
generation Z,
marketing communication
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Key competences in scholarly research

© 2019 Magda Stachowiak-Krzyżan, published by ŁUKASIEWICZ RESEARCH NETWORK – INSTITUTE OF AVIATION
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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