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Monetizing Exposure: Music Blasting Services and Platform Power in the Caribbean Cover

Monetizing Exposure: Music Blasting Services and Platform Power in the Caribbean

Open Access
|Dec 2025

Figures & Tables

Figure 1.

Key codes derived from all data sources.
Key codes derived from all data sources.

Figure 2.

The structure of Music Blasting Services (MBS) in the Caribbean.
The structure of Music Blasting Services (MBS) in the Caribbean.

Figure 3.

Integration of platform capitalism, economic gatekeeping, and reintermediation in the Music Blasting Service (MBS) model. Arrows indicate how informational asymmetry, infrastructural dependence, pay-to-play access, and new intermediaries interact to shape artist outcomes and educational insights.
Integration of platform capitalism, economic gatekeeping, and reintermediation in the Music Blasting Service (MBS) model. Arrows indicate how informational asymmetry, infrastructural dependence, pay-to-play access, and new intermediaries interact to shape artist outcomes and educational insights.

Figure 4.

Data flow and revenue map in a Music Blasting Service (MBS) release, showing artist payments to intermediaries, royalties returning via aggregators, and data asymmetries concentrated on the MBS Channel (YouTube).
Data flow and revenue map in a Music Blasting Service (MBS) release, showing artist payments to intermediaries, royalties returning via aggregators, and data asymmetries concentrated on the MBS Channel (YouTube).

2026 Marketing packages offered by Julianspromos_

Service PackageFeaturesPrice (USD)
Singles Project and DJ MixesUpload to YouTube channel of a single, DJ mix, or music video project.$99
Riddims and EP ProjectsUpload to YouTube channel of a riddim project (compilation) containing 2–4 tracks.$160
Singles Project and DJ MixesUpload to YouTube channel of a single DJ mix or music video project. Also includes a radio station and DJ blast.$199
Riddims and EP ProjectsUpload to YouTube channel of a riddim project (compilation) containing 2–4 tracks. Also includes a radio station and DJ blast.$250

Upload strategy matrix comparing control of engagement signals, monetization, and brand/algorithmic effects_

Strategy

Artist-owned uploadMBS-owned uploadCo-branded / mirrored
Where the video livesArtist channelMBS channel (e.g., Julianpromos)Both artist & MBS channels
Who gets the engagement viewsArtistMBS channel (not the artist)Split across channels (cross-link with end screens/pins)
Who gets Ad RevenueArtist (via aggregator)Typically, the artist (if MBS does not monetize)Artist (via aggregator on both)
Algorithmic momentum accrues toArtist channel (authority, watch-time)MBS channel (not artist)Both (if coordinated metadata/timing)
Brand equity accrues toArtistMixed (MBS “official release branding” & artist web/social handles)Both
ProsFull data sovereignty; long-term channel growth; cleaner reporting for grants/brandsImmediate reach to niche/diaspora; seasonal amplification (Carnival)Combines reach with retained analytics; better evidence for funding/brands
RisksMay lack initial reach without audience; requires consistent upload cadenceMetrics displacement; diluted artist analytics; weaker sponsor/A&R signals on artist profileRequires coordination; risk of view cannibalization if poorly executed

Pedagogical applications of the Music Blasting Service (MBS) model in music industry education_

Pedagogy Focus AreaExample Teaching ApplicationIntended Learning Outcome
Digital Intermediation & Platform CapitalismAnalyze the Julianspromos case to map out how YouTube algorithms, data policies, and monetization systems shape artist visibility.Students understand platform dependency and informational asymmetry in digital ecosystems.
Entrepreneurial Strategy in the Global SouthDevelop a mock business plan for a regional Music Blasting Service, considering cultural, financial, and policy constraints.Students gain insight into how local innovation can address gaps in cultural infrastructure.
Gatekeeping and Access ModelsCompare traditional radio gatekeeping with digital “pay-to-play” promotion models using case data from JulianPromos and Worl Blast Music.Students evaluate how gatekeeping shifts from institutions to transactional systems in digital promotion.
Data Literacy and Metrics DisplacementConduct a workshop simulating artist release metrics on YouTube, with comparisons to aggregator dashboards to demonstrate how visibility data is fragmented.Students develop critical data-literacy skills to interpret analytics across multiple platforms.
Cultural Policy and Creative EcosystemsDebate how Caribbean governments could support fair digital exposure through grants or national promotion schemes.Students connect creative entrepreneurship with policy design for sustainable industry development.
Curriculum and Global South InclusionDesign a short module comparing MBS with influencer-driven marketing in African or Pacific contexts.Students appreciate diverse models of digital creativity and transnational market logic.
DOI: https://doi.org/10.2478/meiea-2025-0003 | Journal eISSN: 2993-0545 | Journal ISSN: 1559-7334
Language: English
Page range: 31 - 43
Published on: Dec 31, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2025 Farley Joel Joseph, published by The Music & Entertainment Industry Educators Association
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.