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Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges Cover

Use of Artificial Intelligence in Advertising Agencies: Opportunities and Challenges

Management Dynamics in the Knowledge Economy
Volume 13 (2025): Issue 1 (March 2025)
By: Cristiana-Georgiana IONIȚĂ,  Cristina LEOVARIDIS and  Gabriela POPESCU  
Open Access
|Mar 2025

Authors

Cristiana-Georgiana IONIȚĂ

ionitageorgianacristiana@gmail.com

National University of Political Studies and Public Administration, Bucharest, RO

Cristina LEOVARIDIS

cristina.leovaridis@comunicare.ro

National University of Political Studies and Public Administration, Bucharest, RO

Gabriela POPESCU

gabriela.popescu@comunicare.ro

National University of Political Studies and Public Administration, Bucharest, RO
DOI: https://doi.org/10.2478/mdke-2025-0003 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 38 - 51
Submitted on: Nov 13, 2024
|
Accepted on: Feb 19, 2025
|
Published on: Mar 25, 2025
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
advertising agency,
artificial intelligence,
ethical challenges,
human creativity
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2025 Cristiana-Georgiana IONIȚĂ, Cristina LEOVARIDIS, Gabriela POPESCU, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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