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Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector Cover

Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector

Management Dynamics in the Knowledge Economy
Volume 12 (2024): Issue 1 (March 2024)
By: ,  ,   and    
Open Access
|Mar 2024
Authors

Authors

Michael P. Heide

michael.heide@econ.ubbcluj.ro

Babeş-Bolyai University Cluj-Napoca, Faculty of Economics and Business Administration, Department of Marketing, RO

Stefan Schröder

stefan.schroeder@victoria-hochschule.de

VICTORIA International University, DE

Nathalie Wittemann

nathalie.zug@stud.hwtk.de

VICTORIA International University, DE

Philomena Don

philomena.don@stud.hwtk.de

VICTORIA International University, DE
DOI: https://doi.org/10.2478/mdke-2024-0005 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 70 - 85
Submitted on: Jan 8, 2024
Accepted on: Feb 26, 2024
Published on: Mar 10, 2024
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
skills shortage,
information technology,
employer branding,
competitive advantage,
structural equation model,
health care
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2024 Michael P. Heide, Stefan Schröder, Nathalie Wittemann, Philomena Don, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 12 (2024): Issue 1 (March 2024)
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