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Customer Relationship Management. Websites Analysis of the Top Ten Consumer Goods Companies Cover

Customer Relationship Management. Websites Analysis of the Top Ten Consumer Goods Companies

Management Dynamics in the Knowledge Economy
Volume 11 (2023): Issue 4 (December 2023)
By: Alexandru Ioan Rîpa and  Luminița Nicolescu  
Open Access
|Dec 2023

Authors

Alexandru Ioan Rîpa

alexx.ripa@gmail.com

Bucharest University of Economic Studies, Bucharest, RO

Luminița Nicolescu

luminicolescu@yahoo.com

Bucharest University of Economic Studies, Bucharest, RO
DOI: https://doi.org/10.2478/mdke-2023-0022 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 352 - 371
Submitted on: Aug 2, 2023
Accepted on: Sep 21, 2023
Published on: Dec 10, 2023
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer relationship management (CRM),
CRM dimensions,
consumer goods,
web analysis
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2023 Alexandru Ioan Rîpa, Luminița Nicolescu, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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