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Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising Cover

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 3 (September 2022)
By: Edirisinghe Arachchige Chaminda Prasanna Karunarathne and  Weerasinge Asha Thilini  
Open Access
|Sep 2022

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DOI: https://doi.org/10.2478/mdke-2022-0019 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 287 - 303
Submitted on: May 9, 2022
Accepted on: Jul 10, 2022
Published on: Sep 10, 2022
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social media advertising,
advertising value,
informativeness,
entertainment,
irritability,
purchase intention
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2022 Edirisinghe Arachchige Chaminda Prasanna Karunarathne, Weerasinge Asha Thilini, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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