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Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis Cover

Analysis of Internal Marketing Communication Tools of a Selected Company in Industry 4.0 Using McKinsey 7S Analysis

Management Dynamics in the Knowledge Economy
Volume 10 (2022): Issue 2 (June 2022)
By: Jakub Michulek and  Anna Križanová  
Open Access
|Jun 2022

Authors

Jakub Michulek

jakub.michulek@stud.uniza.sk

University of Zilina, Zilina, SK

Anna Križanová

krizanova@fpedas.uniza.sk

University of Zilina, Zilina, SK
DOI: https://doi.org/10.2478/mdke-2022-0011 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 154 - 166
Submitted on: Feb 18, 2022
|
Accepted on: May 11, 2022
|
Published on: Jun 16, 2022
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
internal marketing communication,
internal marketing communication tools,
Industry 4.0,
McKinsey 7S analysis,
CSR,
Code of Ethics,
shared values
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2022 Jakub Michulek, Anna Križanová, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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