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The Expanding Role of Customer Knowledge Management and Brand Experience during the Pandemic Crisis Cover

The Expanding Role of Customer Knowledge Management and Brand Experience during the Pandemic Crisis

Management Dynamics in the Knowledge Economy
Volume 8 (2020): Issue 4 (December 2020)
By: Rares Mocanu  
Open Access
|Dec 2020

Authors

Rares Mocanu

rares.mocanu@facultateademanagement.ro

National University of Political Studies and Public Administration, Bucharest
DOI: https://doi.org/10.2478/mdke-2020-0023 | Journal eISSN: 2392-8042 | Journal ISSN: 2286-2668
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Language: English
Page range: 357 - 369
Submitted on: Oct 5, 2020
|
Accepted on: Nov 16, 2020
|
Published on: Dec 20, 2020
Published by: Scoala Nationala de Studii Politice si Administrative
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
customer knowledge management,
brand experience,
customer experience,
pandemic crisis,
COVID-19
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Business management,
Business management, other,
Social sciences,
Sociology,
Labor, trade unions,
Sociology of economy, organizations, and industry

© 2020 Rares Mocanu, published by Scoala Nationala de Studii Politice si Administrative
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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