Bibliometric Analysis on the Creation of Joint Added Value Through Organizational Social Responsibility

Creating common added value for organizations and society is a modern topic of discussion in the circles of practitioners and representatives of local communities. Organizational social responsibility, as a tool that achieves this connection, has been the subject of specialized studies since the beginning of the 20th century. The objective of the article is to identify and quantitatively analyze the publications that dealt with the “intersection” between the terms “joint added value” and “organizational social responsibility”, capitalizing on the way in which they influence each other, with the effect of amplifying the results. The method used is the bibliometric analysis, and the results highlight a relatively recent interest in studies aimed at this objective, with an intensification of the scientific effort after 2016. The newest works have addressed the creation of added value as a condition for ensuring organizational sustainability or as a starting point in achieving organizational alignment with sustainable development objectives.