Abstract
After the end of the COVID-19 pandemic, markets and economies were expected to stabilize in the sense of returning to average growth trends so that strategies and strategic management in organizations would be much more straightforward and predictable. Not only has the economic recovery not happened, with dramatic consequences, at least in terms of productivity, trade, and tourism, but developments on the international stage in the post-pandemic period, including the conflict in Ukraine, the failure of Silicon Valley Bank, Signature Bank, and First Republic Bank in the US, the takeover of Credit Suisse by UBS Bank in Switzerland, the social upheavals in France and Israel, do not support this stabilization, but on the contrary create fears of cascading events, contagion and widespread seizure of the international security environment. Thus, we consider the question: Is strategic management still relevant in a complex, fluid, and challenging context?