References
- Academic RANKING OF World Universities. Retrieved from: www.shanghairanking.com.
- Ali-Choudhury, R., Bennett, R., & Savani, S. (2009). University marketing directors’ views on the components of an university brand. International Review on Public and Nonprofit Marketing, 6(1), 11–33.10.1007/s12208-008-0021-6
- Altimeter Group (2018).
- Asderaki, F., & Maragos, D. (2012). The internationalization of higher education: The added value of the European portals and social media pages for the national and the institutional internationalization strategies. International Conference proceedings, Information Communication Technologies in Education, 13, 498–510.
- Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.10.1002/mar.20761
- Backstrom, L., Huttenlocher, D., Lan, X., & Kleinberg, J. (2006).Group formation in large social networks: Membership, growth, and evolution. Prepared by the Department of Computer Science, Cornell University.10.1145/1150402.1150412
- Balmer, J., & Liao, M. (2007). Student corporate brand identification: An exploratory case study. Corporate Communications: An International Journal, 12, 356–375.10.1108/13563280710832515
- Barnes, N., & Lescault, A. (2011).Social media adoption soars as higher-ed experiments and re-evaluates its use of new communications tools. Dartmouth. Retrieved from Social Media Reports: https://www.sncr.org/sites/default/files/higherEd.pdf.
- Belanger, C., Bali, S., & Longden, B. (2014). How Canadian universities use social media to brand themselves. Tertiary Education and Management, 20(1), 14–29. DOI: 10.1080/13583883.2013.852237.10.1080/13583883.2013.852237
- Bélanger, C. H., Syed, S., & Mount, J. (2007). The make-up of institutional branding: Who, what, how? Tertiary Education and Management, 13, 169-185.10.1080/13583880701502133
- Bulotaite, N. (2003). University heritage—an institutional tool for branding and marketing. Higher Education in Europe, 28(4), 449–454.10.1080/0379772032000170417
- Casaló, L. V., Flavián C., & Guinalíu, M. (2008). Promoting Consumer’s Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy. Journal of Marketing Communications, 14, 19–36.10.1080/13527260701535236
- Chapleo, C. (2010). Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities? Journal of Brand Management, 18, 411–422. DOI: 10.1057/bm.2010.53.10.1057/bm.2010.53
- Choudaha, R., & Kono, Y. (2012).Beyond more of the same: The top four emerging markets for international student recruitment. Retrieved from http://www.wes.org/-ras/beyond-moreofthesame.asp.
- Constantinides, E., & Zinck Stagno, M. C. (2011). Potential of the social media as instruments of higher education marketing: A segmentation study. Journal of Marketing for Higher Education, 21(1), 7–24. DOI:10.1080/08841241.2011.573593 [Taylor & Francis Online].10.1080/08841241.2011.573593[&]
- Curran, K., Graham S., & Temple, C. (2011). Advertising on Facebook. International Journal of E-Business Development, 1, 26–33.
- Curtis, T., Abratt, R., & Minor, W. (2009). Corporate brand management in higher education: The case of ERAU. Journal of Product & Brand Management, 18(6), 404–413.10.1108/10610420910989721
- Davis, C. H. F., Deil-Amen, R., Rios-Aguilar, C., & Gonzalez-Canche, M. S. (2012).Social media and higher education: A literature review and research directions. The Centre for the Study of Higher Education at The University of Arizona and Claremont Graduate University.
- De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91.10.1016/j.intmar.2012.01.003
- Duesterhaus, A. P. & Duesterhaus, M. (2014). Attributes of successful university brands in the U.S.A. Journal of Brand Strategy, 3(2), 169–183.
- Durkin, M., & McKenna, S. (2011). Informing the marketing of higher education to younger people. Irish Marketing Review, 21, 41–48.
- Galan, M., Lawley, M., & Clements, M. (2015). Social media’s use in postgraduate students’ decision-making journey: An exploratory study. Journal of Marketing for Higher Education, 25(2), 287–312.10.1080/08841241.2015.1083512
- Geho, P. R., & Dangelo, J. (2012). The evolution of social media as a marketing tool for entrepreneurs. Entrepreneurial Executive, 17, 61–68.
- Grainger, J. (2010). Social media and the Fortune 500: How the Fortune 500 uses, perceives and measures social media as a marketing tool. Retrieved from http://www.laurentian.ca/content/library.
- Hakala, H., Niemi, L., & Kohtamaki, M. (2017). Online brand community practices and the construction of brand legitimacy. Marketing Theory, 17(4), 537–558. DOI: 10.1177/1470593117705695.10.1177/1470593117705695
- Hemsley-Brown, J., & Goonawardana, S. (2007). Brand harmonization in the international higher education market. Journal of Business Research, 60, 942–948. DOI: 10.1016/j.jbusres.2007-.01.019.10.1016/j.jbusres.2007-.01.019
- Jevons, C. (2006). Universities: A prime example of branding gone wrong. Journal of Product & Brand Management, 15(7), 466–467.10.1108/10610420610712856
- Kaplan, A. M., & Haenlein, M. (2010). Users of the world unite. The challenges and opportunities of social media. Business Horizons, 53(1), 59–68. DOI: 10.1016/j.bushor.2009.09.00324.10.1016/j.bushor.2009.09.00324
- Kizilbash, Z. (2011). Branding Canadian higher education. Prepared by Canadian Bureau for International Education. Retrieved from: http://net.cbie.ca/english/-documents/CBIE-research-Kizilbash-ENFINAL.pdf.
- Mangold. W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52, 357–365. DOI: 10.1016/j.bushor.2009.03.002.10.1016/j.bushor.2009.03.002
- Mlaiki, A., & Walsh, K. (2017). Why do we continue using social networking sites? The giving loop that feeds computer-mediated social ties. Systèmes d’Information et Management, 2(22), 5–47.10.3917/sim.172.0005
- Muñiz, A. M., & Schau, H. J. (2007). Vigilante Marketing and Consumer Created Communications. Journal of Advertising, 36, 35–50. DOI: 10.2753/JOA0091-3367360303.10.2753/JOA0091-3367360303
- Muñiz Jr, A., & O’Guinn, T. (2001). Brand Community. Journal of Consumer Research, 27, 412-32. DOI: 10.1086/319618.10.1086/319618
- Oviedo-García, A., Muñoz-Expósito, M., Castellanos-Verdugo, M., & Sancho-Mejías, M. (2014). Metric proposal for customer engagement in Facebook. Journal of Research in Interactive Marketing, 8(4), 327–344.10.1108/JRIM-05-2014-0028
- Palmer, S. (2013). Characterisation of the use of Twitter by Australian universities. Journal of Higher Education Policy and Management, 35(4), 333–344.10.1080/1360080X.2013.812029
- Pollack, J. (2009).Companies missing online big picture; Internet local firms need to realize that marketing through social media is not about sending one-way messages, expert says. Hootsuite.
- Raciti, M. (2010). Marketing Australian higher education at the turn of the 21st century: A précis of reforms, commercialization and the new university hierarchy. e-Journal of Business Education & Scholarship of Teaching, 4, 32–41.
- Ridings, C., Gefen, D., & Arinze, B. (2006). Psychological barriers: Lurkers and Poster motivation and behaviour in online communities. Communications of the association for Information Systems, 18, 329–354.10.17705/1CAIS.01816
- Roberts, K. (2004).The future beyond brands – Lovemarks. New York, NY: Power House Books.
- Rogers, G., & Croke, B. (2012). The 2012 social admissions report: How college bound high school students use social media in their college search. Retrieved from http://www.slideshare.net/inigral/2012-social-admissions-report.
- Rutter, R., Roper, S., & Lettice, F. (2016). Social media interaction, the university brand and recruitment performance. Journal of Business Research, 69(6), 3096-3104. DOI: 10.1016/j.jbusres.2016.01.025.10.1016/j.jbusres.2016.01.025
- Schembri, S., & Latimer, L. (2016). Online brand communities: Constructing and co-constructing brand culture. Journal of Marketing Management, 32(7–8), 628-651. DOI:10.1080/0267257X.2015.10.1080/0267257X.2015
- Shankar, V., Jeffery I., Murali M., Eileen K., & Ross R. (2011). Innovations in Shopper Marketing: Current Insights and Future Research Issues. Journal of Retailing, 29-42, DOI: 10.1016/j.jretai.2011.04.007.10.1016/j.jretai.2011.04.007
- Sison, M. D., & Brennan, L. (2012). Students as global citizens: Strategies for mobilizing studies abroad. Journal of Marketing for Higher Education, 22, 167–181.10.1080/08841241.2012.736884
- Smith, B. G. (2010). Socially distributing public relations: Twitter, Haiti, and interactivity in social media. Public Relations Review, 36, pp. 329-335. DOI: 10.1016/j/pubrev.2010.08.005.10.1016/j/pubrev.2010.08.005
- Socialmediatoday (2018), www.socialmediatoday.com/content/social-net-work-vs-online-community-what-difference.
- Steinfield, C., DiMicco, J., Ellison N., & Lampe C. (2009).C&T 2009, PA, USA: Pennsylvania State University.
- Stelzner M., (2009). How marketers are using social Media to grow their business. Social Media Marketing Industry Report, retrieved from www.Whitepapersource.com.
- Tuten, L. T. (2008).Advertising 2.0: Social media marketing in a web 2.0 world. Westport, CT: Praeger.
- Waeraas, A., & Solbakk, M. (2009). Defining the essence of a university: Lessons from higher education branding. Higher Education, 57, 449–462.10.1007/s10734-008-9155-z
- Whisman, R. (2008). Internal branding: A university’s most valuable intangible asset. Journal of Product & Brand Management, 18, 367–370. DOI:10.1108/10610420910981846.10.1108/10610420910981846
- Whisman, R. (2011). An academic enterprise approach to higher education branding. Retrieved from: http://www.brandedus.net/ThoughtLeadersConference.pdf.
- Wigmo, J., & Wikström, E. (2010).Social media marketing: What role can social media play as a marketing tool?. Retrieved from: http://www.diva-portal.org/smash/-record.jsf?pid=-diva2:322767.
- Williams Jr., R. L., & Omar, M. (2013). Applying brand management to higher education through the use of the brand flux model™: The case of Arcadia University. AMA Winter Educators’ Conference Proceedings, 24, 248.258.10.1080/08841241.2014.973471
- Twitter, www.twitter.com.
- Xia, W., Chunling, Y., & Yujie, W. (2012). Social media peer communication and impacts on purchase intentions: A consumer socialization framework. Journal of Interactive Marketing (Mergent, Inc.), 26, 198–208. DOI: 10.1016/j.intmar.2011.11.004.10.1016/j.intmar.2011.11.004
- Zabin J. (2009).The ROI of Social Media Marketing: Why it pays to drive word of mouth. Aberdeen Group. Retrieved from: www.aberdeen.com.