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Social Media as a Marketing Tool for European and North American Universities and Colleges Cover

Social Media as a Marketing Tool for European and North American Universities and Colleges

Journal of Intercultural Management
Volume 10 (2018): Issue 3 (September 2018)
By:  and    
Open Access
|Jan 2019
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DOI: https://doi.org/10.2478/joim-2018-0020 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
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Language: English
Page range: 125 - 154
Published on: Jan 25, 2019
Published by: SAN University
In partnership with: Paradigm Publishing Services
Keywords:
Social Media,
Higher Education,
Europe,
North America
JEL:
I2,
M3
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2019 Joana Motta, Maria Barbosa, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 10 (2018): Issue 3 (September 2018)
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