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Technical, Organizational and Cross-cultural issues associated with the deployment of Customer Relationship Management (CRM) in Transnational and Global Multicultural Organizations Cover

Technical, Organizational and Cross-cultural issues associated with the deployment of Customer Relationship Management (CRM) in Transnational and Global Multicultural Organizations

By: Germinal Isern and  Giuseppe Sena  
Open Access
|Aug 2014

References

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DOI: https://doi.org/10.2478/joim-2014-0029 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
Language: English
Page range: 187 - 196
Published on: Aug 4, 2014
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2014 Germinal Isern, Giuseppe Sena, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.