Technical, Organizational and Cross-cultural issues associated with the deployment of Customer Relationship Management (CRM) in Transnational and Global Multicultural Organizations
By: Germinal Isern and Giuseppe Sena
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DOI: https://doi.org/10.2478/joim-2014-0029 | Journal eISSN: 2543-831X (formerly 2080-0150) | Journal ISSN: 2080-0150
Language: English
Page range: 187 - 196
Published on: Aug 4, 2014
Published by: SAN University
In partnership with: Paradigm Publishing Services
Related subjects:
© 2014 Germinal Isern, Giuseppe Sena, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.