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Technical, Organizational and Cross-cultural issues associated with the deployment of Customer Relationship Management (CRM) in Transnational and Global Multicultural Organizations Cover

Technical, Organizational and Cross-cultural issues associated with the deployment of Customer Relationship Management (CRM) in Transnational and Global Multicultural Organizations

Journal of Intercultural Management
Volume 6 (2014): Issue 3 (September 2014)
By: Germinal Isern and  Giuseppe Sena  
Open Access
|Aug 2014
DOI: https://doi.org/10.2478/joim-2014-0029 | Journal eISSN: 2543-831X | Journal ISSN: 2080-0150
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Language: English
Page range: 187 - 196
Published on: Aug 4, 2014
Published by: SAN University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Customer Relationship Management,
CRM,
Culture,
Cross-Cultural Communication
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business management, other

© 2014 Germinal Isern, Giuseppe Sena, published by SAN University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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