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Beyond the call of duty: Reimagining military service through hero narratives in the US Army’s ‘The Calling’ campaign Cover

Beyond the call of duty: Reimagining military service through hero narratives in the US Army’s ‘The Calling’ campaign

By: Moon Hyunyoung  
Open Access
|Feb 2024

Figures & Tables

Fig. 1:

Avengers posters and ‘The Calling’ poster.
Avengers posters and ‘The Calling’ poster.

Fig. 2:

Google Ngram Index.
Google Ngram Index.

Erwin Panofsky’s three-level framework of iconographic analysis_6

Object of interpretationAct of interpretation
I – Primary or natural subject matter – (A) factual, (B) expressional – constituting the world of artistic motifs.Pre-iconographical description (and pseudo-formal analysis).
II – Secondary or conventional subject matter, constituting the world of images, stories and allegories.Iconographical analysis in the narrower sense of the word.
III – Intrinsic meaning, or consent, constituting the world of ‘symbolical’ values.Iconographical interpretation in a deeper sense (Iconographical synthesis).
DOI: https://doi.org/10.2478/jms-2024-0002 | Journal eISSN: 1799-3350 | Journal ISSN: 2242-3524
Language: English
Page range: 16 - 23
Submitted on: Mar 12, 2023
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Accepted on: Nov 24, 2023
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Published on: Feb 22, 2024
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2024 Moon Hyunyoung, published by National Defense University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.