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Applying Mythical Belief to Product Marketing in Thailand Cover

Applying Mythical Belief to Product Marketing in Thailand

Open Access
|Dec 2025
DOI: https://doi.org/10.2478/jef-2025-0022 | Journal eISSN: 2228-0987 | Journal ISSN: 1736-6518
Language: English
Page range: 146 - 162
Published on: Dec 18, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2025 Sansanee Krajangchom, Thitinadda Chinachan, Pachernwaat Srichai, published by University of Tartu, Estonian National Museum, Estonian Literary Museum
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.