Applying Mythical Belief to Product Marketing in Thailand
Authors
Researcher, Center of Tourism and Research Development, Multidisciplinary Research Institute, Chiang Mai University, Chiang Mai, Thailand
Thitinadda Chinachan
Researcher, Center of Tourism and Research Development, Multidisciplinary Research Institute, Chiang Mai University, Chiang Mai, Thailand
Researcher, Faculty of Business Administration and Liberal Arts Rajamangala, University of Technology, Chiang Mai, Thailand
Language: English
Page range: 146 - 162
Published on: Dec 18, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2025 Sansanee Krajangchom, Thitinadda Chinachan, Pachernwaat Srichai, published by University of Tartu, Estonian National Museum, Estonian Literary Museum
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.