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Digital Tools in Strategic Global Sports Brand Management Cover

Digital Tools in Strategic Global Sports Brand Management

Economics and Culture
Volume 21 (2024): Issue 2 (December 2024)
By: Daniil Kulikov,  Irina Kuzmina-Merlino and  Guillaume Bodet  
Open Access
|Dec 2024

Authors

Daniil Kulikov

Daniil.kulikov@etu.univ-lyon1.fr

Universite Claude Bernard Lyon, France/Transport and Telecommunication Institute, Latvia

Irina Kuzmina-Merlino

Kuzmina.I@tsi.lv

Transport and Telecommunication Institute, Latvia

Guillaume Bodet

Guillaume.bodet@univ-lyon1.fr

The Universite Claude Bernard Lyon 1, Lyon, France
DOI: https://doi.org/10.2478/jec-2024-0029 | Journal eISSN: 2256-0173
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Language: English
Page range: 225 - 237
Submitted on: May 21, 2024
Accepted on: Nov 11, 2024
Published on: Dec 22, 2024
Published by: University College of Economics and Culture
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Global sports,
Brand management,
Digital tools,
Strategic Colour Coding System SCCS.
Related subjects:
Business and economics,
Business management,
Corporate social responsibility (CSR), compliance management, business ethics,
Entrepreneurship,
Industries,
Cultural management,
Social sciences,
Sociology,
Culture

© 2024 Daniil Kulikov, Irina Kuzmina-Merlino, Guillaume Bodet, published by University College of Economics and Culture
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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